From advertisement to spirits
There were 1000 lives in Hervé’s life
Before Lord of Barbès, Hervé worked many years in advertisement; first as journalist, then artistic director in a famous Parisian agency. Bored of this advertising world, he bought an art-house cinema at République, where he broadcasted short movies.
Then progressively, he had the idea to put through short movies producers with advertising agencies. He launched shortly after his own animation studio, Lord of Barbès, where he collaborated with big names, including Maison Hermès.
Some years later, he decided to follow his urge to create a brand as a whole, by creating Lord of Barbès, an organic and craft Gin brand.