Bleisure, an upward trend
Meeting with a client in Paris in the morning ? Make the most of your free afternoon to visit the surroundings. A two-day seminar in the French capital ? Extend your stay to enjoy leisure activities.
This practice of mixing tourism with your business trips has a name : “bleisure”, born from the contraction of “business” and “leisure” - sometimes also called “bizcation”.
Such trend was not born yesterday but is becoming increasingly common. In the context of growing interest for quality of life at work, more and more companies have converted to it.
In France, business employees travel 4.5 times a year on average. 17% of these travellers extend at least one of their stays for recreational reasons - a rising figure which may catch up with the 47% in the United States.
The trend is even more present amongst millennials, envious of new horizons and often less subject to family obligations.