Betting on records
Ground Zero was born in 2004 from a crazy idea in which nobody believed. By working for a record distributor, Franck witnessed the forefront of the CD crisis and the extinction of independent record stores. Convinced of their importance for maintaining cultural diversity and neighborhood life, he opened Ground Zero with both audacity and two French musical labels, Vicious Circle and Ici d’ailleurs.
In sixteen years of existence, the bet could have been lost countless times, but the strength of passion and “can-do” attitude overcame difficulties. Today, the renewed interest in vinyl records compensates for the declining CD market : in response to the rise of digital technologies, music lovers retreat to this beautiful object bearer of a warm sound.
Following this request, Ground Zero started offering Hi-Fi equipment manufactured by the Austrian brand PRO-JECT, with vinyl turntables for all budgets and desires.
© Emanuel Miranda