Observe around you
Creating starts with observing and finding inspiration, which hides everywhere. Mathilde, our artistic director, trains her eye to spot the details and collects “inspiration” files from pictures, torn magazine pages, social networks...
Cultivate your imagination
Keeping the spirit and naivety of childhood is an excellent way to create without limit. Camille, the General Governess of Maison Mère realizes it when she invents and plays stories with her son. The stories of adults evolve : the characters become personas intended to build the marketing of a new product or service, the scenario becomes their customer experience. Their name, characteristics, story, the difficulties they encounter and the things they like are all elements which feed the story and allow to find a happy ending - that is a successful customer experience.